Google dumpt Hire

Logo en logotype Google HireOp 18 juli 2017 lanceerde Google lanceerde lanceerde officieel Hire; op 1september 2020 draagt Google het ten grave. Een levensduur van iets meer dan 3 jaar voor deze ATS. Die had ik niet zien aankomen! De reden is volgens Google het volgende:

We’ve made the difficult decision to sunset Hire by Google on September 1, 2020. While Hire has been successful, we’re focusing our resources on other products in the Google Cloud portfolio.

Hire was volgens Google dus succesvol, maar blijkbaar niet succesvol genoeg. Meer mededelingen doet Google niet over deze opmerkelijke stap, anders dan een QA waarin ze de huidige klanten van Hire meer duidelijkheid geeft over de periode tot en met 1 september 2020.

Wie geïnteresseerd is kan hier nog wat conspiracy denken van mijn kant vinden, dat kan nu ook bij het grofvuil. Hopelijk gaat Google wel door met Google for Jobs. En ik ben benieuwd wat de echte reden(en) is/zijn van het ten grave dragen van Hire.

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  • Marc Drees

    For the tin foil hatters, hier wat mogelijke verklaringen, opgesteld door Recruitix (

    1. Google + Bebop
    This decision comes in the wake of Diane Greene’s departure as Google Cloud CEO, which the company announced this past November. Greene came to Google in 2015 with the acquisition of Bebop, the platform that Hire by Google was built from. Some have speculated that the purchase of Bebop was made in order to secure Greene for the organization. Once she left, it would make sense that Hire, which was originally her pet project, would eventually shut down as well.

    2. Google for Jobs monetization
    Since the launch of Google for Jobs a little over two years ago, many have been waiting to see if and when Google would move to monetize the tool. The search power behind it has created huge waves and the potential for real industry disruption in talent acquisition and recruitment. It’s possible that the reallocation of resources from a “small potatoes” SaaS product to the side of the business better aligned with Google’s overall revenue generating model (search and ads) marks the beginning of a larger plan. Was the sunsetting of Google Hire a first step in pivoting Google for Jobs into a platform that can be monetized? Only time will tell with this one.

    3. Antitrust issues
    On the topic of Google for Jobs, Google has been facing antitrust complaints from the EU by competitors in recent months. In a letter sent to the EU competition commissioner, 23 job board sites in Europe called for a temporary order against Google, claiming the company unfairly positions and prioritizes their Google for Jobs widget within search results. It’s possible that with the negative attention this antitrust suit is bringing, Google decided to overcorrect and squelch the “dominance” rumor mill by cutting one of their ties to the recruitment industry. Hire was doing well, but wasn’t a massive revenue generator for the organization in the overall portfolio. Why risk years of potentially expensive antitrust lawsuits for a tool that hasn’t yet proven its staying capacity? Perhaps they decided it would be better to cut out a potential source of additional controversy and focus their presence in the recruitment industry on Google for Jobs.

  • Dirk

    Logische stap. Google Jobs krijgt zo ruimte om te groeien zonder escalerende recordboetes.

    Ze noemen het een ‘moeilijke’ beslissing. Weet jij waar dat jargon voor is?