Collega blogger Alexander Chukovski heeft een interessant blogje geschreven over wijzigingen in de wijze waarop Google de zoekresultaten van werkzoekers presenteert. Ik raad iedereen met een zwak hart en een liefde voor vacaturesites (inclusief LinkedIn, Glassdoor, etc,) vacature-aggregatoren ten stelligste af voornoemd blogje tot zich te nemen. Tegelijkertijd heb ik gierend over de tafel gelegen. Niet vanwege de wijd en zijn bekend staande humor van Chukovski, maar om de gezichten van de CEO’s van vacaturesites en hun parisitaire neefjes; de vacature-aggregatoren. Krampachtige verwrongen gezichten, waarin woede, haat, onbegrip en waanzin om voorrang strijden. Waarom? Om dat hun zoekresultaten grotendeels van pagina 1 verdwijnen.

Maar waarom verdwijnen de zoekresultaten van vacaturesites en vacature-aggregatoren grotendeels van pagina 1?

Chukovski vermeld drie redenen, waarvan twee afkomstig zijn van Google, de derde reden is speculatief:

1. Show more content that people find genuinely helpful and less content that feels like it was made to perform on search
2. Connect people with a range of high-quality sites, including small and independent sites creating original content

3. Indeed’s cooperation with AI

En over dit derde punt zegt Chukosvki:

Earlier this year (March), OpenAI quietly published an article on their cooperation with Indeed.

In August, more outlets picked up the news. Indeed issued a press release, and suddenly, it became a big deal.

So, think about that.

For more than a decade, Google has organically sent 200-600 million unique visitors to Indeed every month.

Suddenly, Indeed decided to work with OpenAI and push millions in their direction when they could have just used Google’s models. Is Google punishing Indeed by taking away this sweet, free traffic? 

Ik ben geneigd om Chukovski te geloven.

En nu ga ik even short Indeed en een fles Jip en Janneke champagne kopen.

Voor de nieuwsgierige aagjes onder u, hieronder is de samenvatting van Chukovski:

1. When there are good enough search results from actual jobs, Google will prioritize these in the organic results, even above Google Jobs. 
2. The direct job URLs can come both from the ATS but also from niche job boards.
3. If there are enough excellent matches from actual jobs, Google will also NOT show the Google Jobs feature. This is still being tested right now, so it might change. 
4. Google is prioritizing career and ATS pages for branded searches (company + string) and showing these above Google Jobs and search result landing pages from Indeed and LinkedIn.  
5. Google is showing sitelinks from ATS that can also contain category search result pages and actual job links.
6. In some instances, Google Jobs also prioritizes results leading to ATS job pages when they result from a brand search. 
7. Niche job boards are also prioritized in the search result lists for precise branded searches if they have a relatively good DA.  
8. Indeed is losing its dominance in generic and precise brand searches, and Google is promoting search result pages from Indeed less often.